Isis, the “Greek” goddess of fertility (now Wellspring), is a brand conceived & executed by a team of cross-platform designers to deliver an awe-inspiring experience of motherhood/childbirth close to nature. The 20-bed, 18,000 sq.ft boutique hospital being first of its kind has been positioned to a need specific ‘Sec-A’ of global consumers profile thus breaking away from the general corporate and casualty hospitals. The brand strategy and the Environment design has been thoughtfully designed to compliment each other and to provide a seamless experience for the end user. My contribution in large was to lead a team of multi-disciplinary designers and conceptualize the spatial design of the healthcare center in accordance with the stakeholder’s interest and healthcare design guidelines.
Overall the branded hospital space designed across multi-disciplinary design platforms drew curiosity, increased interaction and provided a mesmerizing experience for the end user using the space.
Isis Medicare and Research Centre
Brand Development, Environmental Design